The Fashion Shack

When I still lived in my small hometown, my best friend, Lisa and I used to frequent a clothing store called The Fashion Shack. I know! The name is super classy, right? But we loved it there. It was a dusty old department store with rows and rows of clothes and accessories that were either discontinued or slightly damaged stock from clothing designers. There were some great finds to be had there. The most fun though was finding the items of very questionable taste and trying them on. I'm remembering lots of shirts with netted peekaboo cut-outs. And really short dresses in fabrics that wouldn't breathe even if you hooked them up to a respirator.

I still remember this florescent lime green Summer sweater that I bought for a first date. Have mercy...the magic of The Fashion Shack. And it was always SO hot in there. A couple of outfit tries and you'd be so beaten down by the stagnant, sticky air that you'd buy anything just to get out of there. That might explain the lime green Summer sweater.

Anyway, I just learned that a commercial from 2003 has gone viral and is sweeping the nation. It's making everyone wish that they could experience the magic of The Fashion Shack for themselves. And for good reason.





The one girl walking down the street barefoot in an evening gown really plays into the stereotype that we Southern folk don't wear shoes, doesn't it?

And the male voice-over part just smacks of an obscene phone call:

                                  Woman:     Hello?

                                  Him:          (heavy breathing) What are you wearing? 

                                  Woman:     What?? Who is this?!!

                                  Him:          Faaashion Shaaack. 

                                  Woman:     WHO IS THIS??!

                                  Him:          Faaashion Shaaack. 

I also enjoy that in the video, I get to see the girls posing in front of many hometown landmarks like City Hall. And the back alleyway to the hidden basement drag bar that nobody talked about. I bought a Fashion Shack outfit to wear to one of those. Can you guess which?

The Fashion Shack is still open today. If you're ever close by, be sure and stop in. You'll know that you're in the right place by the young ladies spinning like they're on 'shroom highs in the street. And by the bad-ass guitar riff.

Until next time,
x's and o's,
Eartha (who never finds anything at the mall)